Buick China wanted to emphasise the dynamic handling of the new Regal GS by incorporating it into a dance routine influenced by the Step Up movies. Who better to direct than the director of the previous Step Up instalment Scott Speer. Here's the result.


Client: Buick
Agency: McCann Erickson Shanghai
Production: Black and Cameron
Executive Producer: Tao Wright
Director: Scott Speer
DOP: Richard Kendall
Colourist: Nikola Stefanovic @BE Colour